Pricing
Two kinds of builds: a website, or a website with an online store. You pay once to build, monthly to keep it running, and your own software bills go straight to those companies.
Websites
One-time. Sized by how many pages you need. No online store.
Starter
$1,200 to $2,000
Up to 5 pages.
- Custom WordPress site
- Theme setup
- Contact form
- Works on phones and tablets
Standard
$2,000 to $3,500
6 to 12 pages.
- Everything in Starter
- Blog
- Booking or quote form
- Basic search engine optimization setup
Custom
$3,500 to $5,000+
More than 12 pages.
- Everything in Standard
- Integrations like Square appointments, memberships or client portals
Website care plans
Every website is on a care plan.
| Plan | What it covers | Per month |
|---|---|---|
| Basic care | Updates, backups, security, uptime checks | $75 to $125 |
| Care plus edits | Basic care plus 1 to 2 hours of content changes | $150 to $250 |
| Growth add-on | Search engine optimization and reporting | $300 to $600 |
| Hosting by us | Only when you can’t hold your own hosting account | +$100 to $150 |
Website add-ons
One-time extras.
| Add-on | Price |
|---|---|
| Extra page | $150 to $250 each |
| Booking or scheduling setup | $250 to $500 |
| Google Business Profile setup | $150 to $300 |
Start with a website, add a store later
If you add an online store within 12 months, 50% of your original website fee goes toward the store build.
Online stores
One-time. Sized by how many products you sell.
Small store
$3,000 to $4,000
Under 200 products.
- Custom WordPress site with an online store
- Your products added
- Payments through Stripe, PayPal or Square
- Sales tax and shipping set up
- Live training at launch
Mid-size store
$4,000 to $5,500
200 to 2,000 products.
- Everything in Small
- Structure for a bigger catalog
- Product import from your current system
Large store
$5,500 to $7,000+
Over 2,000 products.
- Everything in Mid-size
- Structure for a large catalog
- Built for many sales channels
Setup add-ons
One-time fees for connecting the rest of your business.
| Service | Option | Price |
|---|---|---|
| Inventory setup | Under 200 products (Zoho Inventory, or ATUM for website-only shops) | $500 to $1,000 |
| Inventory setup | 200 to 2,000 products (Zoho or inFlow) | $1,500 to $3,500 |
| Inventory setup | Many sales channels (Cin7) | $4,000 to $8,000+ |
| Marketplace setup | First marketplace | $750 to $1,500 |
| Marketplace setup | Each added marketplace | $500 to $1,000 |
| Register sync | Square (already set up) | $250 to $400 |
| Register sync | Toast or another register (custom work) | $500 to $1,500 |
Store monthly plans
Every store is on the site health plan. Everything else is optional.
| Plan | What it covers | Per month |
|---|---|---|
| Site health (required) | Updates, backups, security, uptime checks, test orders. Hosting not included. | $200 to $250 |
| Inventory sync support | Watching the sync and fixing problems | +$100 to $300 |
| Growth add-on | Search engine optimization upkeep, sales dashboards or monthly reports | $300 to $600 |
| Marketplace management | Listing upkeep, price adjustments, sync checks, account notices | $300 to $500 + 3 to 10% of marketplace sales |
| Product listing care | Listings, pricing and product data upkeep | $1,000+, or $75 to $100 an hour |
| Hosting by us | Only when you can’t hold your own hosting account | +$100 to $150 |
Store bills you pay directly
These go straight from you to the software company. They are on every quote so you see the full cost, but we never bill you for them.
| Item | Typical cost |
|---|---|
| Hosting | Varies by provider (Cloudways, SiteGround, Kinsta) |
| Inventory software | Zoho paid plans $29 to $249 a month (its free plan is very limited); inFlow from about $129 a month; Cin7 $349 to $1,199 a month plus some connection fees |
| Sales tax software | Free with WooCommerce Tax, TaxJar from about $19 a month, or Avalara from about $50 a month |
| Shipping software | WooCommerce Shipping is free; ShipStation is paid |
| Plugins and themes | Only as needed |
Example: a small local shop
150 products, sells in store with Square, wants it all on one website.
| Paid once | |
| Store build | $3,500 |
| Inventory setup (Zoho Inventory) | $750 |
| Square register sync | $300 |
| One-time total | $4,550 |
| Paid monthly | |
| Site health plan | $225 |
| Inventory sync support | $150 |
| Monthly total | $375 |
| Paid by you, straight to those companies | |
| Hosting, inventory software and plugins | Your own bills |
See what your site would cost
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